The selection of the correct mailing list is one of the most important aspects of a direct mail campaign. An understanding of the basic concepts and options will give you a head start in the process.
There are three main divisions in mailing lists. There are occupant lists, which simply give you an entry for every address on a carrier’s route, perhaps with the name. Then there are basic and premium lists.
That quote is from Samuel Clemens, better known as Mark Twain. Direct Mail Marketing managers might understand how he felt.
A lot of people have been writing the obituary of Direct Mail for a while now. They say email is going to take its place. While email has many useful features, and is quite handy for some purposes, Direct Mail is much more effective in the way it works, and in the impression it creates.