How to get your customers to read your message.
It’s the biggest problem in Direct Mail. How do you get people to open and read your letter? In this article, we’ll discuss some of the various techniques used.
Archive for the ‘Direct Mail Marketing’ Category
A number of our customers use First Class mail solely for the timing benefits. First Class will reliably deliver within about 3 days of the drop date, where Standard Mail will take 3 to 6 or more. The reasons they care vary. In one example, they bring in extra staff to man the phones on the dates they expect the mail to start arriving in homes. This is fine for letter size mail under an ounce. Once you get outside that, the postage goes up a great deal.
What we do in these cases is switch to Standard Mail with drop shipping. The Standard Mail rates are lower, and by dropping the mail closer to its destination, we’re able to overcome the timing issues.
One of the first steps you want to take when selecting a mailing list is to analyze your customer base. The idea is to find out all you can about them, and then purchase a list that has more people like them. Doesn’t it make sense to mail to the people that are exactly like your current customers?
Developing a mailing list by from your current client database is one of the best ways you can use direct mail. Even if you don’t already have the addresses, there are steps you can take to start capturing this information.
Everyone has an off season. The question is, what are you going to do about it?
By way of example, the Great Smoky Mountains National Park and the related tourism industries are fairly close to our location. January and February are extremely down times in their market. Here, we’ll outline some of the ways we’ve developed to help businesses use Direct Mail to combat this.
That quote is from Samuel Clemens, better known as Mark Twain. Direct Mail Marketing managers might understand how he felt.
A lot of people have been writing the obituary of Direct Mail for a while now. They say email is going to take its place. While email has many useful features, and is quite handy for some purposes, Direct Mail is much more effective in the way it works, and in the impression it creates.