One of the first steps you want to take when selecting a mailing list is to analyze your customer base. The idea is to find out all you can about them, and then purchase a list that has more people like them. Doesn’t it make sense to mail to the people that are exactly like your current customers?
Developing a mailing list by from your current client database is one of the best ways you can use direct mail. Even if you don’t already have the addresses, there are steps you can take to start capturing this information.
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Posted in Direct Mail Marketing, Mailing Lists
That quote is from Samuel Clemens, better known as Mark Twain. Direct Mail Marketing managers might understand how he felt.
A lot of people have been writing the obituary of Direct Mail for a while now. They say email is going to take its place. While email has many useful features, and is quite handy for some purposes, Direct Mail is much more effective in the way it works, and in the impression it creates.
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Posted in Direct Mail Marketing