Archive for the ‘Mailing Lists’ Category

Move Update is the term used by the USPS to refer to a wide variety of address quality standards. On November 23, 2008, they will change the rules. The requirements will cover more classes of mail, and addresses will have to be updated more often.

Besides the obvious need to stay in line with USPS mailing policies, there are many compelling business reasons to comply, even if your primary class of mail isn’t effected, yet.

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One of the first steps you want to take when selecting a mailing list is to analyze your customer base. The idea is to find out all you can about them, and then purchase a list that has more people like them. Doesn’t it make sense to mail to the people that are exactly like your current customers?

Developing a mailing list by from your current client database is one of the best ways you can use direct mail. Even if you don’t already have the addresses, there are steps you can take to start capturing this information.

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Everyone has an off season. The question is, what are you going to do about it? 

By way of example, the Great Smoky Mountains National Park and the related tourism  industries are fairly close to our location. January and February are extremely down times in their market. Here, we’ll outline some of the ways we’ve developed to help businesses use Direct Mail to combat this.

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Mailing Lists 101

January 25th, 2008 2 Comments

The selection of the correct mailing list is one of the most important aspects of a direct mail campaign. An understanding of the basic concepts and options will give you a head start in the process.

 There are three main divisions in mailing lists. There are occupant lists, which simply give you an entry for every address on a carrier’s route, perhaps with the name. Then there are basic and premium lists.

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