Open That Letter!

August 15th, 2008 No Comments

How to get your customers to read your message.

It’s the biggest problem in Direct Mail. How do you get people to open and read your letter? In this article, we’ll discuss some of the various techniques used.

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One of the first steps you want to take when selecting a mailing list is to analyze your customer base. The idea is to find out all you can about them, and then purchase a list that has more people like them. Doesn’t it make sense to mail to the people that are exactly like your current customers?

Developing a mailing list by from your current client database is one of the best ways you can use direct mail. Even if you don’t already have the addresses, there are steps you can take to start capturing this information.

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Everyone has an off season. The question is, what are you going to do about it? 

By way of example, the Great Smoky Mountains National Park and the related tourism  industries are fairly close to our location. January and February are extremely down times in their market. Here, we’ll outline some of the ways we’ve developed to help businesses use Direct Mail to combat this.

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That quote is from Samuel Clemens, better known as Mark Twain. Direct Mail Marketing managers might understand how he felt.

A lot of people have been writing the obituary of Direct Mail for a while now. They say email is going to take its place. While email has many useful features, and is quite handy for some purposes, Direct Mail is much more effective in the way it works, and in the impression it creates.

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